If you don’t already allow – or rather, invite — customer reviews on your web site, drop everything and get to work. Reviews are arguably the single easiest means of significantly boosting your conversion rate. I’ve heard one garden company owner call them “transformative” and I couldn’t agree more.

While you’re at it, there are a number of ways to beef up a review system to make it even more useful. For a terrific example, take a look… (Click headline for more…)