If you’ve been focusing all your search engine marketing efforts on optimizing your site for organic search, you may be in for a rude awakening. (Click on the headline for more…)
Identifying Keywords That Signal Shopping Behavior
When it comes to building a keyword list, it helps to pay attention to wording nuances that suggest whether or not a searcher is in buying mode. Conventional wisdom says that people start a very broad search term, such as tomato plants and then get progressively more specific as they get closer to buying, first with […]
Try This Free “Website Grader” Tool
As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)
Search Keeps Changing
It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites. (Click on the headline for more…)
Explore These Free Search Engine Optimization Tools
Anyone who owns a web site or develops them needs to know the basic principles of search engine optimization. A very good place to start is (click on headlione for more…)
