Effective March 29, 2009, new address placement requirements will affect most catalogers. Under the new requirements, the delivery address must appear on the top half of the catalog when the bound edge is to the right.

That’s currently not the convention for most catalogers, and I fear that many will be blindsided by the change. If you’re planning now for next year’s mailings, be sure to keep this switch in mind.

For details, read the USPS memo on the new requirements.