Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list: As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the […]
Identifying Keywords That Signal Shopping Behavior
When it comes to building a keyword list, it helps to pay attention to wording nuances that suggest whether or not a searcher is in buying mode. Conventional wisdom says that people start a very broad search term, such as tomato plants and then get progressively more specific as they get closer to buying, first with […]
