My last post, Why Organic Search Numbers Sometimes Mislead, discussed the importance of breaking out branded searches from unbranded ones when reviewing your organic search analytics. It also cautioned that there were a couple tricks to accurately calculating what percentage of your traffic comes from branded search. Here they are: 1. Use the search function […]
Why Organic Search Numbers Sometimes Mislead
Every now and then, one of our catalog clients looks at their Google Analytics, sees that the majority of their online business comes from “Organic Search,” and decides to slash their catalog mailings. Not so fast! Look more closely, and the vast majority of organic searches… (Click on the headline for more.)
