Helping the Garden Industry Thrive
Direct marketers who do a lot of testing know for a fact that there’s often a disconnect between what people say they do and what they actually do.
I started noticing this decades ago when I had my first job at a direct response ad agency. Friends would gently berate me (Click on the headline for more…)
A surge of “do not mail” legislative bills pending in numerous states has catalog companies running scared. Yet as an industry, we seem to be doing a pretty poor job of speaking up on our own behalf. In addition to doing your share to be environmentally responsible, make sure your customers know about your efforts. Along those lines, I was pleased to see the following message…
