I’ve always disliked shopping in retail stores, and consequently, I’m a cataloger’s dream. I save every catalog I get, filed alphabetically in one of several portable bins I keep expressly for that purpose. With all the catalog shopping I do, I’m flabbergasted that I’m almost never asked for one of the most important things a cataloger can ask for: (Click on the headline for more…)
Encouraging Customer Feedback on Garden Watchdog
A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)
Three Important Changes in Customer Reviews
Customer ratings and reviews have long been a part of the buying process for many consumers. Three recent changes indicate that their influence is growing considerably: (Click on the headline for more…)
How to Prioritize Your Social Media Marketing
It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)
Need an Affordable, Robust Customer Review System?
Here’s good news for small businesses looking for affordable customer review software with some powerful bells and whistles. (Click on the headline for more…)
