A certain amount of attrition in your customer file is normal. But do you know why your customers leave? Unless you do, how can you hope to win them back? (Click on the headline for more…)
Penetrating Customer Insights From 3 Simple Questions
Clients sometimes tell me they’re interested in doing a customer survey, but don’t know what to ask. From Fred Reicheld’s book The Ultimate Question: Driving Good Profits and True Growth comes three of the best questions anyone could ask their customers: (click on the headline for more…)
A Surprising Use for a Blog
Today, another surprising story from Naked Conversations, the best book I’ve read about blogging, about the effectiveness of this new medium. (click headline for more…)
