I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo […]
Encouraging Customer Photo Submissions
Nothing sells like a photo of a happy customer using your product or showing the fruits (and vegetables and flowers!) of their gardening labor. I’m always amazed at how few companies make a concentrated effort to encourage customer photo submissions. Here are a few tips on how to go about it: (Click on the headline for more…)
