It seems like lots of companies are redesigning their websites yet again. If that includes you, what should you focus on? In a recent survey of online retailers, Internet Retailer reported the following website design priorities for the coming year: (Click on the headline for more…)
Website design
SQUINCH Your Web Site for Higher Profits
Most catalogers are familiar with square inch analysis, commonly referred to as SQUINCH. Calculating the percentage of space each product occupies on the catalog page and comparing it to the percentage of sales generated provides many marketing insights. For instance, SQUINCH analysis points to:
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Building a Better Website
A friend of mine recently asked for suggestions on a web site she was working on for a doctor. After reviewing it, I realized the site had grown the way many do: when the doctor had some time, or a new thought occurred to him, he added another page to the site.
Some pages explored topics in depth, others glossed over equally important subjects. A somewhat different voice was used in each one, probably because they were written by different people. Aside from a similar graphic treatment, the pages didn’t connect with each other in any way.
What’s more, (click the headline for more)
