One of the biggest — and perhaps most neglected — influences on online sales is the quality of a website’s search feature. If consumers don’t find what they’re looking for on the first try, (Click on the headline for more…)
Website design
An Elegant Example of Customer-Generated Content
Our last post talked about the how’s and why’s of obtaining and using customer-generated photos. But why stop there?
For a superb example of one company’s use of customer-generated content, have a look at (Click on the headline for more…)
If You’ve Got It, Flaunt It
I’m in the middle of reviewing guarantee policies for companies that sell live plants. Policies vary widely, but one thing seems to be uniformly true: (Click on the headline for more…)
Email Signup Best Practices: A Great Example
Hats off to Great Garden Plants for a super job on their email signup forms. On the navigation that appears on every page, their signup form follows several best practices. (Click on the headline for more…)
Try This Free “Website Grader” Tool
As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)
