Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and […]
Website design
What Great Content Can Do For Your Search Rankings
If you ever wondered how much adding informational content to your website can do for your business, here’s a great example: (Click on the headline for more…)
Website Navigation Guidelines
Organizing website navigation in a way that’s intuitive is often a challenge. I just came across a site that should have been fairly simple to organize, due to a relatively small number of products – but instead I hit multiple bloopers. (Click on the headline for more…)
Techniques to Lead Your Reader’s Eye
In an excellent presentation on catalog design at last week’s Mailorder Gardening Association conference, Lisa Hodgson Balch of Sargeant House Design Studio explained how the concept of “gaze motion” is especially important in the gardening world.
In a nutshell, gaze motion means (Click on the headline for more…)
Burpee’s Campaign to Entice a New Generation of Gardeners
Garden industry marketers typically face the same challenge: our primary audience is downsizing or eliminating their gardens, and the generations that follow did not grow up learning how to garden. Consequently, even if gardening is of interest, they’re overwhelmed and intimidated about getting started.
Burpee has done a magnificent job of addressing new gardeners through (Click on the headline for more…)
