If you use online video – or are thinking about doing so – have a look at ReelSEO. This robust site provides tips, information and other resources for video search optimization and online video marketing. You’ll find useful advice on all aspects of online video: video advertising, market research, industry news, analytics, production, and more. Well worth a visit!
Video Marketing
Analytics Come to Video
With online video gaining momentum as a marketing tool, the ability to know what is and isn’t working is increasing in importance. To that end, You Tube has introduced a free tool called Hot Spots that allows content providers to determine where video viewers leave, replay and fast forward each video. Results are compared to other videos of similar length. A great guide to learning what’s working and where your footage needs to be tweaked!
