I just read an interesting statistic in this month’s issue of Internet Retailer. According to one etailer that uses video, OnlineGolf.com, people who view online product videos are 85% more likely to buy than those who don’t. OnlineGolf.com encourages more people to watch their videos by… (Click on the headline for more…)
Video Marketing
Generating Traffic From YouTube: A Different Approach
This month’s issue of Internet Retailer reported on a different way to tap into the marketing potential of YouTube. Instead of starting their own YouTube channel and building traffic over time, online merchant BeautyChoice.com wanted to jumpstart the process. (Click on the headline for more…)
Competitive Advantages Ready for the Taking
At the recent NEMOA conference, David Solomon, head of Lazard Middle Market’s Specialty Retail and Direct marketing Group, gave an excellent presentation on Creating Value in the New Economy. He emphasized how dramatically consumers’ decision-making processes have changed in recent years, and how successful merchants must adapt their marketing strategies as a result. Among his key points: (Click on the headline for more…)
Pointers On Getting Your YouTube Videos Found
Go to YouTube and search on “gardening” and 474,000 results appear. Which ones make it to the top? YouTube’s search algorithm considers the following: (Click on the headline for more…)
How to Prioritize Your Social Media Marketing
It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)
