Once upon a time, producing videos was a complicated and expensive task. Smartphones changed that. Once upon a time, the bandwidth required to host videos limited their distribution. YouTube changed that, followed by Facebook, Vine, Instagram, and others. Once upon a time, product videos tended to be solely how-to demonstrations. Video advertising and targeting opportunities […]
Video Marketing
3 Biggest Surprises From the 2013 Social Media Marketing Industry Report
Social Media Examiner’s Social Media Marketing Industry Report is always interesting, and sometimes surprising. The annual report surveys social media marketers on their use of, results from and plans for social media marketing. Here’s what I found to be the biggest surprises from the recently published 2013 report: (Click on the headline for more…)
A Dramatic Example of How the World of Marketing is Changing
Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
Building Website Traffic With YouTube Bloggers
BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos […]
An Elegant Example of Customer-Generated Content
Our last post talked about the how’s and why’s of obtaining and using customer-generated photos. But why stop there?
For a superb example of one company’s use of customer-generated content, have a look at (Click on the headline for more…)
