The recent Mailorder Gardening Association conference included an informative critique of several member catalogs by a panel of experts. Panelist George Hague of J. Schmid & Associates reminded us of the order in which readers view catalog elements. They are: 1. Images. These do the heavy lifting, so make sure yours are as clear and […]
Welcome to the Let’s Grow Blog
Let’s Grow, our newsletter of marketing tips for the gardening industry, remains one of the most effective things we’ve ever done to promote our company, Evergreen Marketing. The Let’s Grow Blog will regularly bring you more of the same: marketing tips and industry news in quick-reading bite-size chunks.
