Of all the marketing methods that companies use, one stands out for the lack of attention it typically receives, despite its high costs: exhibiting at trade shows. Companies of all sizes spend thousands upon thousands of dollars on trade shows, yet rarely is much done to ensure their success.

Over the course of the next few blog posts, I’ll highlight some of the most common mistakes in trade show marketing, and offer suggestions for overcoming them. Here’s mistake #1: (Click on the headline for more…)