Most companies use Facebook simply to stay in touch with devoted customers. That’s a good start, but there’s much more it can do for you. For instance: Get Content. Running a photo or video contest can be an easy way to get content and testimonials to use in future marketing. Drive Traffic. Posts with links to your […]

Do you reinvent the wheel every time you tackle your company’s social media content? Or do you have a well-oiled, reproducible system to feed your social platforms regularly with compelling content that reaches your goals? Here’s how to streamline the process: Define Your Goals. To quote Yogi Berra, “You’ve got to be very careful if you […]

Here are three facts about Pinterest that every marketer should take note of: Pinterest had 53.3 million unique users in March — double that of a year ago. 70% of Pinterest users use the site to get information on products to buy. 4 out of 5 Pinterest posts are “repins” from other users’ pages, making it […]

Social media “likes,”views” and “shares” have becomevery important components in determining search engine rankings. For that reason alone, it’s worth developing an interactive conversation with your social media followers. Here are a few suggestions on how to do so: Time Your Posts.Social media is primarily a leisure time activity, with usage spiking in the evening […]

It would seem that Pinterest is a garden industry marketer’s dream. A new kid on the social media block, it already boasts over 100 million visits per month since it launched in March 2010. Unlike Facebook, where people turn to socialize with their friends, Pinterest serves largely as visual inspiration for hobbyists – an attractive feature for […]