The recent Mailorder Gardening Association conference included an informative panel of MGA members active in various types of social media. Not surprisingly, questions from the audience quickly focused on the ROI of Facebook, Twitter, discussion groups and the like. The panelists each had somewhat different takeaways on the point. (Click on the headline for more…)
Social media
The 7 Big Benefits of Social Media Marketing
The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows: (Click on the headline for more…)
What’s the Best Way to Present Your Message?
The rise of new media has given companies many options for presenting their sales messages: video, blogs, podcasts, and much more. Many wonder what’s the best way to get their message out. The answer: (Click on the headline for more…)
A YouTube Small Business Success Story
Always on the lookout for interesting uses of social media, I stumbled upon an interesting story in Google’s blog. A recent post featured a case history of how Dynomighty Design – an innovative young company that markets unique jewelry, wallets, and more – shot to success thanks to a YouTube 96-second video in which not a word is spoken.
Not only is their use of YouTube interesting, but it’s worth noting (Click on the headline for more…)
Lessons From the Garden Watchdog Top 30
If you’re a gardener, you’re undoubtedly familiar with the Garden Watchdog website. Garden Watchdog describes itself as “a free directory of 7,109 mail order gardening companies” where “gardeners share their opinions on which companies really deliver on quality, price and service.”
Garden Watchdog highlights the highest ranked companies on their Garden Watchdog Top 30 list. I periodically look at the Garden Watchdog pages of the Top 30 companies, and whenever I do, I notice several common attributes: (Click on the headline for more…)
