I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo […]
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Flexible Tool For Monitoring Your Market
If you wonder what your customers say about your company … or your products … or your competition … or gardening in general … a relatively new tool from Google may be worth exploring. (Click on the headline for more…)
Encouraging Customer Feedback on Garden Watchdog
A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)
Helpful Information For Facebook Marketers
If you’re a regular Facebook user, you probably know that not all your friends’ posts show up in your news feed. Have you ever wondered how Facebook determines which ones to feature? (Click on the headline for more…)
Changes Ahead For Search Marketing and Social Media
Just this week, Facebook has announced a partnership with Bing, Microsoft’s search engine, that may have long-term implications for search engine marketing. (Click on the headline for more…)
