For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)
Social media
3 Ways to Use Facebook to Encourage Enewsletter Subscribers
It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)
Building Website Traffic With YouTube Bloggers
BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos […]
An Idea For Increasing Both Customer Involvement and Sales
Today, another idea from one of Internet Retailer’s Hot 100 Retail Web Sites. Clothing company Free People’s site adds an interesting twist to the shopping experience. Product pages include not only the standard information you’d expect, but also (Click on the headline for more…)
Good Examples of Cross-Pollinating With Social Media
Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and […]
