Helping the Garden Industry Thrive
At one time, LinkedIn was largely populated by job-hunters looking for an efficient way to network. Over time, it’s evolved to serve more wide-ranging needs of the business community. If you’re selling to businesses, one way to reach your target audience is with LinkedIn Groups.
Among the larger Groups that reach garden industry professionals are:
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Social Media Examiner’s third annual Social Media Marketing Industry Report has just been published, and shows some interesting trends. The comprehensive survey of a cross-section of marketers reveals how they’re using social media today, and what they intend to focus on over the coming year.
When respondents were questioned about the benefits of social media marketing, here’s how their answers stacked up: (Click on the headline for more…)
I recently came across an old article (Dec. 2008) about cataloger King Arthur Flour that mentioned a surprising fact: At the time, their largest source of referred traffic to their website, and third largest overall, was from (Click on the headline for more…)
Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
Our last blog post discussed the importance of Facebook in launching Garden*Hood, an independent garden center in Atlanta, GA. Indeed, Garden*Hood boasted 400 Facebook fans before the garden center ever opened its doors.
In a recent article in Lawn & Garden Retailer, store manager Kacey Cloues shared some wisdom about how to handle unhappy Facebook posts from customers. (Click on the headline for more…)
