Companies with the most success on Facebook are those that find a way to reward people for becoming fans and keep them coming back regularly. For some interesting promotional ideas, have a look at 1-800-Flowers. Their recently introduced Friday Floral Ambush invites Facebook fans to enter a weekly contest by specifying which arrangement under $49.99 […]
Social media
Email Trends to Keep an Eye On
While you’re busy ramping up your email marketing, don’t let the world pass you by. A recent study by Pew Internet & American Life Project shows that, while 91% of all US adults use email, it’s losing ground among younger generations. (Click on the headline for more…)
A Facebook Advertising Primer
Ever wonder what’s involved with advertising on Facebook? Here you go, in five easy steps: (Click on the headline for more…)
Using Facebook Well: A Case Study
I recently trolled around Facebook looking for gardening companies who were using Facebook well.
Gardener’s Supply caught my attention because of the relatively large number of people who were their “fans” (the company version of a Facebook “friend”). At 2,175 fans, it’s ten times greater than any other gardening site I found. Granted, 2,175 isn’t a huge number, but it’s enough to indicate they’re doing something right.
The most noticeable difference between Gardener’s fan page and those of other companies was the amount of interaction. Every one of their 19 May posts generated comments and questions. Here’s the post with the most response: (Click on the headline for more…)
A New Way to Reach Targeted Prospects Online
Last week, I mentioned StumbleUpon in a post. I subsequently realized that many of you may not know what Stumble Upon is — or if are, you may not be aware of its advertising capabilities. (Click on the healdine for more…)
