I just came across an interesting method for weeding out bargain hunters who reach your web site through paid search. (Click on the headline for more…)
Pay-per-click Advertising
Paid Search Powers Ahead
Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)
Keyword Research Tools
Whether you’re optimizing your website or running a paid search campaign, selecting the best keywords to focus on is of paramount importance. Here are a few tools to make the job easier: (Click on the headline for more…)
Add Urgency to Your Paid Search Ads
Most companies using paid search advertising (also known as pay-per-click or PPC) rely on generic product descriptions that they can “set and forget.” If that includes you, consider testing new ads with deadlines or seasonal themes that add more urgency. These might include: (Click on headline for more…)
Paid Search vs. Organic Search
I’m often asked what’s best to focus on: search engine optimization (SEO) to maximize organic search, paid search (pay-per-click or PPC) advertising, or a combination of the two. Each method has pros and cons. For instance: (Click on the headline for more…)
