Most Google AdWords advertisers know that their ads can show in two types of places: the Google Search Network and the Google Content Network. With the Content Network, AdWords ads appear on informational sites when Google deems an advertiser’s search term to be relevant. There are two perils of advertising on the Content Network: (Click on the headline for more…)
Pay-per-click Advertising
Paid Search Conversions On The Rise
Despite strong competition among pay-per-click advertisers, conversion rates appear to be on the rise. In a recent survey by Internet Retailer magazine, 55% of catalogers using paid search reported that conversion rates had increased in the last year. One contributing factor is undoubtedly (Click on the headline for more…)
AdWords Match Types: The Best of Both Worlds
Most Google AdWords users recognize that Broad Match reaches the widest audience, but often generates a lot of unqualified traffic. Conversely, Exact Match reaches fewer prospects, but generally more qualified ones.
Broad Match can be helpful in identifying search terms you may not have thought of. Do you have to pay for a lot of unqualified traffic just to get the benefit of that research? Not at all!
What many people don’t realize… (Click on the headline for more…)
5 Key Considerations When Prioritizing Keywords
At last month’s NEMOA conference, I attended an excellent workshop led by Michael Biggs of Website Publicity. In it, he outlined 5 important considerations to help you sort out which keywords will bring the biggest bang for the buck: (Click on the headline for more…)
How to Identify the Shoppers Among the Searchers
A lot of companies spend a lot of money chasing very broad search terms in an effort to reach a larger market. The problem is the majority of searchers aren’t imminent potential buyers, so it can be easy to waste a lot of money this way. When refining your keyword list (Click on the headline for more…)
