Keyword research tools are a logical starting point for determining the best search terms to bid on for your paid search campaign. But here’s another method that can turn up keywords you – or that research tool – may never have thought of. (Click on the headline for more…)
Pay-per-click Advertising
A Short Course on Amazon Product Ads
No doubt about it, Amazon.com reaches a lot of online shoppers — some 95 million of them, in fact. Accessing that market might be attractive, but sorting through the options for doing so can be confusing. Go to the Make Money With Amazon section of their site, and you’re presented with 16 separate options.
For companies that are already selling online, there are really only two choices (Click on the headline for more…)
How Will Google Instant Affect Paid Search?
Google has just unveiled their newest twist on search, Google Instant. As Google explains, Google Instant… (Click on the headline for more…)
The Changing Landscape In Search Engine Marketing
If you’ve been focusing all your search engine marketing efforts on optimizing your site for organic search, you may be in for a rude awakening. (Click on the headline for more…)
Identifying Keywords That Signal Shopping Behavior
When it comes to building a keyword list, it helps to pay attention to wording nuances that suggest whether or not a searcher is in buying mode. Conventional wisdom says that people start a very broad search term, such as tomato plants and then get progressively more specific as they get closer to buying, first with […]
