Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list: As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the […]
Pay-per-click Advertising
3 Simple Secrets to Refining Your Keyword List, Part 2
In our last post, we discussed a little secret for researching keywords easily and inexpensively. Today, here’s another tip for developing a strong keyword list: (Click on the headline for more…)
3 Simple Secrets to Refining Your Keyword List
Whether you want to optimize your site for organic search, or get the most out of a paid search campaign, focusing on the right keywords is a critical first step. No matter how hard you try, it’s tough to brainstorm every keyword possibility. What’s more, the relative popularity of various keywords is often hard to predict. Even Google’s Keyword Suggestion Tool can be remarkably inaccurate.
What to do? Here’s the first of three little tricks we use to refine keyword lists for our clients: (Click on the headline for more…)
An Inexpensive Way To Test
Our last post discussed how to avoid common mistakes in testing. Today, here’s a suggestion for doing some valuable testing on the cheap: (Click on the headline for more…)
How does Bing’s paid search stack up against Google AdWords?
Google may still account for most online searches, but don’t overlook Bing if you want to maximize results from your paid search program. According to a recent survey… (Click on the headline for more…)
