Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)
Search Engine Optimization for the Non-Techie
Whether you handle your own search engine optimization, or you outsource it, or you ignore it altogether, it helps to at least understand the basics of what helps a website rank high in the search engines. (Click on the headline for more…)
A Systematic Method for Choosing the Best Keywords
Recently three clients have sent me lists of keywords that they were planning to use in pay-per-click campaigns and/or to optimize their websites for. In all three cases, I wondered how they happened to settle on the particular search terms they chose.
If there’s one thing that direct response testing teaches us, it’s that people often don’t act exactly how we expect them to. (Click on the headline for more…)
New Payment Options Offer More Ways to Lower Costs
With an increasing number of consumers shying away from credit cards, more and more companies are investigating alternative payment systems. Not only do such payment options reduce or eliminate merchant fees, but they also increase sales. (Click on headline for more…)
Keyword Research Tools
Whether you’re optimizing your website or running a paid search campaign, selecting the best keywords to focus on is of paramount importance. Here are a few tools to make the job easier: (Click on the headline for more…)
