For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)
Getting Your Email Opened: The 3 Most Important Factors
We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)
Will Direct Mail Soon Trail Behind Newspapers?
A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has sparked widespread discussion in the direct marketing world.
What caught my attention was that the study, as reported on page 1 of DM News, predicts that over the next five years direct mail will “fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers.” (Click on the headline for more…)
Online Video for the Guerrilla Marketer
If you think that creating online video requires a lot of expense and/or a steep learning curve, here’s good news. (Click on the headline for more…)
Boost Conversions With Google Website Optimizer
Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.
The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer. (Click on headline for more…)
