Our last blog post discussed the positive side of negative product reviews. Not only can negative reviews provide valuable feedback, but your response can have a beneficial effect on your business. Here are a few pointers:
The Positive Side of Negative Product Reviews
Nearly every company that adds customer product reviews to their web site discovers that reviews revolutionize their business by dramatically boosting conversions and reducing refunds.
Companies that have not yet added a product review feature often cite fear of poor reviews as a concern. If that includes you, stop worrying and get moving. Here’s why: (click on headline for more…)
An Alternative to Expensive Video Production
According to a recent survey for Internet Retailer, only 36.4% of merchants currently use online videos to demonstrate product or educate their customers. That’s about to change fast: 53.3% have plans to include videos on their web sites in the next 12 months. (Click headline for more…)
SQUINCH Your Web Site for Higher Profits
Most catalogers are familiar with square inch analysis, commonly referred to as SQUINCH. Calculating the percentage of space each product occupies on the catalog page and comparing it to the percentage of sales generated provides many marketing insights. For instance, SQUINCH analysis points to:
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Good Examples of Email Signup Requests
While working on the next snail mail edition of the Let’s Grow newsletter, I did some trolling for good examples of email signup boxes. They were surprisingly difficult to find. Here were three that stood out:
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