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Great Source for Up-To-Date Online Marketing Information

Online marketing changes more rapidly than any one person can keep up with, yet staying current is of vital importance. One great source for current information and advice is ClickZ.

This comprehensive web site’s mission is quite simple: to help interactive marketers do their jobs better. They publish a number of informative newsletters, but what I find most useful is their “search” feature. Look for any online marketing topic and you’ll quickly have a list of brief, informative, recent articles from a number of online marketing experts. It’s one of the best places to start for a quick education on almost any subject.

Another New Payment Option That May Help Capture More Sales

Our last post discussed Bill Me Later, a payment option growing in popularity as credit card use declines. Another possibility to consider is eBillMe, which is designed for the 84 million online banking users in the United States. eBillMe allows users to pay cash onlne while keeping their financial information private. After selecting the eBillMe option, buyers log on to their bank’s website to pay for their transaction as they would any other bill.

Merchants benefit from lower transaction fees of 1% to 2%, and no fraud liability. (Click on headline for more…)

Should You Offer This New Payment Option?

Popular new payment option Bill Me Later is aimed at consumers who are reluctant to use credit cards online, but who consider PayPal too much of a hassle. Recently acquired by eBay/Paypal, Bill Me Later ranked #6 on the 2007 Inc 500 list of fastest growing private companies in America. (Click on headline for more…)

Alternative Payment Systems Capture More Sales

I was recently talking with a group of local merchants, and every one reported a recent shift in how consumers prefer to pay. As credit becomes harder to come by and consumers tighten their belts, merchants are noticing a trend away from credit cards and towards cash. That works for retail stores, but what’s a direct marketer to do? (Click on headline for more…)

A Great Example of a Customer Review System

If you don’t already allow – or rather, invite — customer reviews on your web site, drop everything and get to work. Reviews are arguably the single easiest means of significantly boosting your conversion rate. I’ve heard one garden company owner call them “transformative” and I couldn’t agree more.

While you’re at it, there are a number of ways to beef up a review system to make it even more useful. For a terrific example, take a look… (Click headline for more…)

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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