If you’re not monitoring what’s being said about your company in cyberspace, you should be. What’s more, it’s easy to put on auto-pilot. Here’s how:
What Classmates.com Can Teach You About Engaging Your Customers
About a month ago, I joined Classmates.com. I’m not sure why; I never particularly enjoyed high school, and am already in touch with most of the people I was close to at the time. But I kept bumping into Classmates.com, so I figured I should find out what it’s all about.
Five weeks later, I’m intrigued by how Classmates.com works hard at engaging its members. Web site owners, especially those who have a forum or are contemplating starting one, can learn a lot from Classmate.com’s follow-up series. In the last five weeks, here are the subject lines of the emails they’ve sent me: (Click on the headline for more…)
A Case Study of the Interaction Between Print and Online
Catalogers have long debated the interplay of paper catalogs and the web. Some maintain that their paper catalog is expendable since so much business comes via the web site. Those who measure more closely know that paper catalogs are driving a lot of that traffic. But is it enough to warrant the extra expense?
(Click the headline for more…)
Free Source of Customer Demographic Data
Here’s an interesting web site you might find useful: www.quantcast.com. After you enter a web site URL, Quantcast returns both demographic data and traffic estimates for the site in question. I haven’t investigated exactly how it works, but the results seem to be remarkably accurate.
The demographic profile it provides includes: (Click on headline for more…)
What You Can Learn From a Customer Survey
We just did an online survey for one client and sent it to their newsletter subscriber base. I was blown away by the response, which surpassed our highest expectations by a factor of two. The information we gathered was invaluable. For instance: (Click on the headline for more…)
