I’m often asked what’s best to focus on: search engine optimization (SEO) to maximize organic search, paid search (pay-per-click or PPC) advertising, or a combination of the two. Each method has pros and cons. For instance: (Click on the headline for more…)
Checklist for Improving Your Paid Search Ranking
If your run a Google AdWords campaign, it pays to take note of the Quality Score for each of your search terms, and work on improving any that are low. To determine your Quality Score, (Click on headline for more…)
Will Online Video Mean the Demise of SEO?
About a year ago, I asked my 22-year-old nephew for an explanation of some technological mystery. To my surprise, he didn’t know and suggested, “Let’s YouTube it.”
Being proud of how well I knew my way around Google (traditional text search, that is), I suddenly realized that my researching skills were becominig outmoded. (Click on the headline for more…)
An Easy Way to Get More Customer Product Reviews
Here’s a suggestion for generating more customer product reviews: (Click on the headline for more…)
Explore These Free Search Engine Optimization Tools
Anyone who owns a web site or develops them needs to know the basic principles of search engine optimization. A very good place to start is (click on headlione for more…)
