My last post, Why Organic Search Numbers Sometimes Mislead, discussed the importance of breaking out branded searches from unbranded ones when reviewing your organic search analytics. It also cautioned that there were a couple tricks to accurately calculating what percentage of your traffic comes from branded search. Here they are: 1. Use the search function […]
Why Organic Search Numbers Sometimes Mislead
Every now and then, one of our catalog clients looks at their Google Analytics, sees that the majority of their online business comes from “Organic Search,” and decides to slash their catalog mailings. Not so fast! Look more closely, and the vast majority of organic searches… (Click on the headline for more.)
A Great Example of Marketing With an Order Form
It’s not often that an online shopping cart makes you sit up and take notice, in a good way. But that’s exactly what happened recently when I ordered from Road ID. Road ID sells personalized identification bracelets and similar gear for outdoor athletes. Most of their products are inexpensive, and considering the nature of their […]
Why I’m Reconsidering My Stance on Facebook Advertising
Up until now, I haven’t been enthusiastic about Facebook advertising. For a variety of reasons, it seemed like a money pit for brand advertisers, with the deck stacked against direct marketers. A couple recent developments are changing that: (Click on the headline for more…)
New Ways to Reach Younger Audiences With Trackable Advertising
The explosive growth of tablet computers promises new opportunities for magazine publishers and advertisers alike. (Click on the headline for more…)
