A while back, I blogged about alternative payment systems Bill Me Later and eBillMe. Now Apple has introduced a new alternative for credit-poor buyers. (Click on the headline for more…)
A Study in Pricing Pscyhology
Duncan Simester of the MIT Sloan School of Management is known for fascinating research on consumer buying behavior, much of it specific to the direct marketing industry. I’ve written about some of his studies in the past, including the surprising long-term impact of discounting and the long-term impact of traditional circulation plans.
I recently came across another interesting study by Simester (click on the headline for more…)
One Key to “Un-Friggin-Believable” Response
When I asked called a client this morning to ask how the campaign we created for him was going, his answer was music to my ears. To quote him exactly: “Un-friggin-believable! And I credit it all to the advertising. My sales manager wants to advertise more, but first I need to be sure we can handle the volume.”
Many things are contributing to the campaign’s success, but I believe that a primary factor is one that’s overlooked all too often: (Click on the headline for more…)
How to Encourage Larger Orders
I’m always amazed at how few gardening companies try to encourage larger orders. You’d think it would be a natural, since plants and seeds are perfect products for bundled combinations. A fair number of companies offer three or six plants at a somewhat reduced price, but that’s about it.
I recently trolled through a variety of gardening catalogs looking for more imaginative offers that encourage larger sales. Here’s a sampling of what I found. (Click headline for more…)
