Perhaps the best presentation at the recent Direct Gardening Association conference was that given by Brad Schwarzenbach of Tippingpoint Labs on Discovering the New Web World and Leveraging It to Better Your Business. One of the many practical points Schwarzenbach made was on how the most effective methods of reaching your audience are shifting. (Click on the headline for more…)
Marketing Strategy
A Terrific Example of an Information-Rich Website
If you’re on the mailing list for our snail mail newsletter, Let’s Grow, you should have just received one discussing the competitive advantages that information-rich websites provide. A superb example (click on the headline for more…)
Building Website Traffic With YouTube Bloggers
BeautyChoice.com, an Internet Retailer Hot 100 Retail Website for 2011, has found a creative way to build their web traffic. Starting a couple years ago, BeautyChoice.com sought out young women makeup artists and hair stylists who had already gained a following on YouTube. BeautyChoice.com contracted with 20 of them to create two to four videos […]
Product Upsell Choices Simplified
Abe’s of Maine, an electronics retailer that ranks as one of Internet Retailer Magazine’s Hot 100 Retail Web Sites for 2011, has done a masterful job of featuring upsell products. Click on any of their cameras, computers or most other products, and a column of “Recommended Accessories” appears on the right side.
The clever thing is the way they simplify the process. (Click on the headline for more…)
Good Examples of Cross-Pollinating With Social Media
Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and […]
