Helping the Garden Industry Thrive
Social Media Examiner’s third annual Social Media Marketing Industry Report has just been published, and shows some interesting trends. The comprehensive survey of a cross-section of marketers reveals how they’re using social media today, and what they intend to focus on over the coming year.
When respondents were questioned about the benefits of social media marketing, here’s how their answers stacked up: (Click on the headline for more…)
One article in particular caught my eye in this month’s Internet Retailer magazine: By expertly tending their narrow online niches, specialty retailers fend off the mass merchants. Sound like a familiar concern?
It’s always interesting to see what our industry can learn from merchants in non-gardening categories. The Internet Retailer article offered a couple informative examples. (Click on the headline for more…)
An excellent article in a recent issue of Internet Retailer, titled Generation Buy, made some interesting observations on selling online to consumers in the 56-to-64-year-old age range. What caught my attention were two key differences in this age group: (Click on the headline for more…)
Last week, the Direct Gardening Association hosted an excellent webinar on 40 Tips to Improve Margin & Profitability. Presenters Gina Valentino of Hemisphere Marketing and George Mollo of GJM Associates offered up a fast-paced series of money-making and money-saving tips on marketing, inventory management, creative, offers and much more.
One clever suggestion from Gina on choosing which products to feature on your catalog covers: (Click on the headline for more…)
Here’s an easy way to combine two rules of marketing:
1. People are naturally drawn to photos of other people
2. The more people that participate in a given activity, the easier it becomes to attract new people to the same activity
You can take advantage of these two rules (Click on the headline for more…)
