When some people think of customer surveys, customer satisfaction surveys are often the only type that come to mind. There are many more possibilities, among them: (Click on the headline for more…)
Marketing Strategy
Dismaying Report On Loyalty Programs
When times are tough, many companies concentrate on increasing sales from their best customers. It’s a great tactic, but only when executed properly. (Click on the headline for more…)
Up-To-Date Help For Facebook Marketers
Some colleagues were recently bemoaning the fact that up-to-date help on Facebook marketing was so difficult to find, especially on Facebook itself. Even the Facebook Marketing for Dummies guide published a few short months ago was outdated within weeks when Facebook made massive changes to their system.
Well, Facebook does offer a number of resources that provide great information and inspiration – but they sure aren’t easy to find. Here are four links that may help you get up to speed: (Click on the headline for more…)
New Study Compares the Efficacy of Various Lead Generation Media
Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)
Good Advice For Marketing To New and Non-Gardeners
I love the way garden industry retail sales consultant Ian Baldwin always makes important concepts so simple to grasp, and his column in the April 2011 issue of Garden Center magazine is no exception. Titled A Cry For Help: Show reluctant shoppers the benefits of gardening, the article provides a blueprint for winning more non-avid gardeners as customers. Baldwin offers suggestions for addressing the 7 main factors that, according to a National Gardening Association survey, “reluctant gardeners” say would encourage them to do more gardening:
(Click on the headline for more…)
