I just scanned hundreds of customer reviews on Garden Watchdog for our next newsletter on “Lessons From the Garden Watchdog Top 30.” In the process, I was struck by the overwhelming…” (click on the headline for more)
Marketing Strategy
How Small Businesses Can Outshine Big Ones
I was just reviewing notes from the last Direct Gardening Association conference, and Michael Katz of Blue Penguin Development made an interesting observation about the difference between small and large companies’ approach to marketing: (Click on the headline for more…)
Marketing Insights From Pinterest
Chances are, you’ve heard of Pinterest, the virtual pinboard that soared to 10 million US monthly visitors faster than any other website in history. Even if you’re not currently using Pinterest, checking to see what people are pinning from your website can be informative. Here’s how: (Click on the headline for more…)
Are You a Problem Solver?
Whether you sell plants, seeds, tools, greenhouses, outdoor living products, or something else, there are many types of appeals you can use to sell product. For instance: (Click on the headline for more…)
What’s Your Breakeven Advertising Budget?
Most companies think of advertising as a means of growing sales. That’s all well and good, but prospecting is necessary just to stay in place. To determine your breakeven advertising budget, you must answer two critical questions: (Click on the headline for more…)
