Which of these will have the biggest impact on your bottom line? (Click on the headline for more…)
Marketing Strategy
Another Way to Segment
One of our clients with an exceptionally loyal customer base recently noticed an interesting pattern. Some customers buy early in the season, and others buy late, but whatever their individual patterns are…they’re consistent from year to year, almost to the week.
If the same holds true for you, you might adapt your email campaigns accordingly. Try emailing the early birds a couple weeks before they typically order with offers designed to encourage larger sales. For those that pass their usual ordering time without any response, bring on the discounts.
Don’t Stop Prospecting
When times are tough, many companies hunker down and rely on their customer base to see them through. Working your customer base harder is a good idea, but a no-prospecting strategy is apt to come back to bite you. (Click on headline for more…)
Website Wish Lists
It seems like lots of companies are redesigning their websites yet again. If that includes you, what should you focus on? In a recent survey of online retailers, Internet Retailer reported the following website design priorities for the coming year: (Click on the headline for more…)
The Last Word on Marketing to Younger Buyers
Over the last few weeks, I’ve written a lot about marketing to Gen X and Gen Y. Here’s one last thought on the subject. (Click on the headline for more…)
