Bob Bly, the renowned and prolific B-to-B copywriter, wrote an especially interesting column in this month’s Target Marketing. In it, he ranks 19 different marketing channels, classifies them as “inbound” or “outbound,” and rates them by lead quality and ROI. (Click on the headline for more…)
Marketing Strategy
Are You Too Close to Your Own Advertising?
Many entrepreneurs are so close to their own companies that it’s hard to perceive them through customers’ eyes. Two cases in point that I’ve encountered this week: (Click on the headline for more…)
Need an Affordable, Robust Customer Review System?
Here’s good news for small businesses looking for affordable customer review software with some powerful bells and whistles. (Click on the headline for more…)
A Case Study of Search Marketing Changes
Last Wednesday’s blog post discussed the fact that the rise of blended search – which delivers images, video, blog posts, news and other results in addition to traditional web pages — has intensified competition for page one search results. A case in point (click on the headline for more…)
Search Keeps Changing
It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites. (Click on the headline for more…)
