I buy nearly all my plants by mail, and save the packing slips so I know exactly what I ordered – and from where, and in case I want to buy more. I recently looked through quite a stack of them, and was surprised at the opportunities being squandered. (Click on the headline for more…)
Marketing Strategy
Do You Make These Mistakes In Guarantees?
Our last post outlined the wide variety of guarantee policies among the Garden Watchdog Top 30 companies that sell live plants. A handful had no stated guarantee, while another handful guaranteed their plants forever. The vast majority put some kind of condition on refunds or credits. While that’s certainly understandable, many could have chosen their words better. Here’s a sampling of the guarantees that might give customers pause: (Click on the headline for more…)
An Overview of Live Plant Guarantee Policies
Shipping live plants can be a tricky business. Not only must extra care be taken with packing, but all kinds of things can happen in transit. After that, unwitting gardeners and Mother Nature can both bring on the demise of originally healthy plants, but that doesn’t mean the customer won’t blame you.
What’s a company to do? (Click on the headline for more…)
If You’ve Got It, Flaunt It
I’m in the middle of reviewing guarantee policies for companies that sell live plants. Policies vary widely, but one thing seems to be uniformly true: (Click on the headline for more…)
Great Book on Social Media and More
For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)
