Nothing sells like a photo of a happy customer using your product or showing the fruits (and vegetables and flowers!) of their gardening labor. I’m always amazed at how few companies make a concentrated effort to encourage customer photo submissions. Here are a few tips on how to go about it: (Click on the headline for more…)
Marketing Strategy
Using Marketing Personas
Today there’s a popular trend towards marketing with personas – fictitious customers, each representing a different market segment. When developing personas for your business, there are lots of variables to consider, such as age, geographic location, education, experience with your products, whether they’re avid Internet or social media users. The benefits you provide, offers you make, and media you use to communicate is likely to differ from one persona group to another.
For instance, a company selling a self-contained raised bed gardening system may have personas such as: (Click on the headline for more…)
What’s the Best Way to Present Your Message?
The rise of new media has given companies many options for presenting their sales messages: video, blogs, podcasts, and much more. Many wonder what’s the best way to get their message out. The answer: (Click on the headline for more…)
Should You Put Prospecting On Hold?
When economic times are hard, it’s tempting to call a halt to prospecting in order to conserve cash. Sounds harmless enough, but think twice before you do. Unless you replenish the buyers you lose to attrition, it’s amazing how fast you can dig yourself into a hole that’s awfully tough to climb out of. Here’s what I mean: (Click on the headline for more…)
Trade Show Marketing Mistake #1
Of all the marketing methods that companies use, one stands out for the lack of attention it typically receives, despite its high costs: exhibiting at trade shows. Companies of all sizes spend thousands upon thousands of dollars on trade shows, yet rarely is much done to ensure their success.
Over the course of the next few blog posts, I’ll highlight some of the most common mistakes in trade show marketing, and offer suggestions for overcoming them. Here’s mistake #1: (Click on the headline for more…)
