The spectacular growth of smartphones has spawned a surge in the use of QR codes for marketing purposes. Of what, you may ask? (Click on the headline for more…)
Marketing Strategy
Determining the Best Prospecting Media: Some Financial Considerations
When laying out a marketing strategy for a new client, I always ask what their average sale is, and what their profit margin is. A surprising number ask, “Why is that important?” Here’s why: (Click on the headline for more…)
More Ways Burpee is Growing a New Generation of Gardeners
Our last blog post discussed Burpee’s new campaign, Burpee Home Gardens, targeting Gen X and Gen Y newbie gardeners.
With their new I Can Grow campaign, Burpee is ensuring that younger generations (Click on the headline for more…)
Burpee’s Campaign to Entice a New Generation of Gardeners
Garden industry marketers typically face the same challenge: our primary audience is downsizing or eliminating their gardens, and the generations that follow did not grow up learning how to garden. Consequently, even if gardening is of interest, they’re overwhelmed and intimidated about getting started.
Burpee has done a magnificent job of addressing new gardeners through (Click on the headline for more…)
Overcoming Incorrect Assumptions in Cross-Promotion
Are you making the same mistakes I have been when cross-promoting your marketing channels? Here’s what I mean: We’ve been publishing a printed newsletter, Let’s Grow, three times per year for the last 7 years. It’s sent to a substantial mailing list we’ve developed over the years, and most of the articles in it are […]
