Anyone who owns a web site or develops them needs to know the basic principles of search engine optimization. A very good place to start is (click on headlione for more…)
Marketing tools and resources
What You Can Learn From a Customer Survey
We just did an online survey for one client and sent it to their newsletter subscriber base. I was blown away by the response, which surpassed our highest expectations by a factor of two. The information we gathered was invaluable. For instance: (Click on the headline for more…)
Check Out This Garden Industry Discussion Group
For a while now, I’ve been enjoying reading The Blogging Nurseryman, which Trey Pitsenberger of Golden Gecko Nursery Center in Garden Valley, CA has been writing faithfully for the last three years. Trey recently started an interesting discussion group on LinkedIn titled Garden Centers, Nurseries and New Media. While the group is geared more towards independent garden centers than the catalogers and online merchants we work with, many topics affect all of us in the gardening industry. Discussion threads include Scotts’ desire to sell Smith & Hawken, the role of big box stores, and what we can learn from Hines Nursery’s recent bankruptcy, among others.
The discussion group is just a couple months old, and membership appears to be growing rapidly. Members include a wide range of professionals, including garden center owners, catalogers, wholesalers, editors, writers and service providers. To learn more about, read Trey’s description or jump right in and join the LinkedIn group. Hats off to you, Trey, for opening the lines of communication among industry members!
