I just took a look at the summary of the Garden Writers Association 2009 Summer Gardening Trends Research Report, and an interesting common theme popped out. (Click on the headline for more…)
Garden Industry Trends
Planning For 2010 Without A Crystal Ball
What does the year ahead hold? Will buyers open their wallets just a little wider? Have they grown to expect enormous discounts and only buy when they get them? Will vegetable gardening boom continue? Or will this past year’s challenging growing conditions dampen gardeners’ enthusiasm? (Click on the headline for more…)
Coming Soon: A Major Attitude Shift in Homeowners’ Attitudes Towards Gardening
I just happened upon a year-old Nursery Retailer article by Kip Creel, garden industry analyst extraordinaire of Standpoint, about marketing to Gen X and Gen Y. One sentence in particular stayed with me: (Click on the headline for more…)
Harbinger of a Good Season to Come?
Attendance at last month’s Independent Garden Center show jumped a full 36% over the previous year — to 6,043 registered attendees from 49 states and 24 countries. Considering that the majority of the exhibitors were selling ornamentals, hard goods and outdoor living products – not vegetable gardening products that boomed this past year – that […]
Lessons From Terrain in Attracting Younger Gardeners
At the recent Mailorder Gardening Association conference, I had the pleasure of hearing a presentation by John Kinsella, Managing Director of Terrain at Styer’s, the much-ballyhooed new garden center owned by Urban Oufitters.
I have not visited Terrain, so I have no basis on which to form a personal opinion of it. I’ve heard it touted as brilliant marketing to younger, newbie gardeners, and I’ve heard it panned as overpriced and overmerchandised. Terrain has expanded the traditional garden center and landscaping services to include (Click on the headline for more…)
