I love the way garden industry retail sales consultant Ian Baldwin always makes important concepts so simple to grasp, and his column in the April 2011 issue of Garden Center magazine is no exception. Titled A Cry For Help: Show reluctant shoppers the benefits of gardening, the article provides a blueprint for winning more non-avid gardeners as customers. Baldwin offers suggestions for addressing the 7 main factors that, according to a National Gardening Association survey, “reluctant gardeners” say would encourage them to do more gardening:
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Garden Industry Trends
New Survey Reports Encouraging Trends in the Gardening Market
Have we been worrying too hard about the unpopularity of gardening among younger generations? Perhaps, according to a recent study by the Garden Writers Association Foundation. Its recently released 2010-2011 Winter Gardening Trends Research Report indicates includes some heartening news. For instance, (Click on the headline for more…)
A Surprise in Recent Consumer Gardening Trends
Ball Horticulture’s recent study of consumer trends in gardening has been getting a fair amount of publicity lately. Of the 20 trends cited, one in particular took me by surprise: (Click on the headline for more…)
Highlights of Recent Garden Industry Trends
The recent Direct Gardening Association conference included informative presentations on industry trends by National Gardening Association’s Bruce Butterfield and Garden Writer Association’s Anne Marie Van Nest. Here are just a few of the highlights from recent surveys they conducted: (Click on the headline for more…)
What 2010 Has Taught the Garden Industry
Garden industry consultant Ian Baldwin always has intriguing analyses, and his article in the October 2010 issue of Garden Center Magazine, Wishing For a Redo, is no exception. In it, he mused on the roller coaster sales many garden industry retailers experienced in 2010, and the lessons we can take from this erratic year. Most […]
