As an industry, we spend a lot of time talking about courting younger gardeners, but I don’t see many companies doing it very well. It’s not simply a matter of taking the same message and product mix from offline media to online and social media. Selling successfully to younger gardeners… (Click on the headline for more…)
Garden Industry Trends
An Insightful View Of The Future Of Catalog Marketing
The most fascinating talk I heard at the recent NEMOA conference was that by industry veteran Kevin Hillstrom of MineThatData. The eye-opening presentation offered a completely new take on multi-channel marketing. The hundreds of catalogers in attendance nodding their heads in agreement, acknowledging how Kevin’s view resonated with their own experience. Titled “How Traditionals (Judy), Transitionals (Jennifer) and Transformationals (Jasmine) Shape the Future of Catalog Marketing,” the talk crystalized current and future changes in catalog marketing through the use of three personas. Here’s just a brief summary of this very insightful presentation: (Click on the headline for more…)
Interesting Trends in Garden Product Sales
The August issue of Garden Center magazine includes a fascinating analysis by Ian Baldwin of the recent National Gardening Survey published by the National Gardening Association, highlighting a variety of industry trends and opportunities. One observation I found especially interesting involved where people buy their gardening products. From 2005 to 2010, an average of 4.2% […]
Gardening Industry Ups and Downs
Whether the National Gardening Association’s 2011 National Gardening Survey offers good news or bad news depends on what segment of the gardening industry you’re in. Some highlights: (Click on the headline for more…)
Current Trends in Vegetable Gardening
The quarterly consumer surveys sponsored by the Garden Writers Association are always enlightening, and the 2011 Early Spring Gardening Trends Research Report is no exception. One trend that stood out for me… (Click on the headline for more…)
