One of the most popular topics I post on is marketing via Facebook. While I’m not yet convinced that Facebook deserves a prominent spot in everyone’s marketing plan, it’s hard to ignore its 400 million active users. At the very least, it’s worth staying abreast of how other companies are incorporating Facebook into their marketing. Here are some links to help you do that: (Click on the headline for more…)
The Key to Establishing Trust in Social Media
A fundamental part of the sales process always involves establishing trust. While that’s often easier face-to-face, catalogers and online merchants still have plenty of tools to rely on: guarantees, testimonials, customer reviews, knowledgeable sales reps, product comparisons, the depth of information provided.
In social media, there’s one vital element in establishing trust that many marketers ignore. (Click on the headline for more…)
Fascinating Facebook Facts
I just read a summary of a fascinating study by ForeSee Results titled The Key to Driving Retail Success with Social Media. ForeSee surveyed 10,000 visitors to 40 of the biggest online retail sites (as defined by Internet Retailer’s 2009 Top 500 Guide) to determine how online shoppers interact with retailers via social media. Among their findings: (Click on the headline for more…)
