For a fascinating story about how a fledgling business is using Facebook to grow their business, read Meeting Face to Face(book) in the January issue of Lawn & Garden Retailer. And when I say a fledgling business using Facebook, I’m not kidding: before Garden*Hood even opened their doors in October 2009, they had 400 Facebook fans! (Click on the headline for more…)
3 Ways to Use Facebook to Encourage Enewsletter Subscribers
It’s surprising how many companies miss the opportunity to use Facebook to tout their enewsletter and encourage new subscribers. Here are three suggestions for ways to do so: (Click on the headline for more…)
Good Examples of Cross-Pollinating With Social Media
Last week, we posted about clothng designer Lilly Pulitzer’s use of customer photos, which customers submit at the rate of 1,000 per week, according to the company’s profile in Internet Retailer’s Hot 100 Best Retail Web Sites. In addition to customer photos, a tour of the Lilly Pulitzer site reveals some clever integration between their website and their Facebook and […]
Helpful Information For Facebook Marketers
If you’re a regular Facebook user, you probably know that not all your friends’ posts show up in your news feed. Have you ever wondered how Facebook determines which ones to feature? (Click on the headline for more…)
Changes Ahead For Search Marketing and Social Media
Just this week, Facebook has announced a partnership with Bing, Microsoft’s search engine, that may have long-term implications for search engine marketing. (Click on the headline for more…)
